Insights, guides, and news about dental marketing and education.
Patient reactivation campaigns often cost more than new patient acquisition when you calculate the true expenses and opportunity costs involved in targeting dormant patients.
Read more →Most dental practices see meaningful SEO results within 6-18 months. Learn what should happen each month and red flags that signal problems with your campaign.
Read more →Guaranteed results from dental marketing agencies often promise marketing activity rather than business outcomes, with contract exclusions that can void guarantees even when agencies underperform.
Read more →Learn which website speed tests to run before blaming your marketing agency for poor results and how to separate technical issues from agency performance problems.
Read more →Discover why most Google Ads campaigns for dentists fail when agencies target generic location keywords instead of high-converting service-specific terms.
Read more →Understanding dental marketing cost structures helps you see whether your budget reaches patients or gets absorbed in agency overhead.
Read more →Learn the 3 critical questions to ask former agency clients who cancelled their contracts to get honest feedback before signing.
Read more →A systematic worksheet for evaluating competing dental marketing proposals, focusing on hidden costs, ownership clauses, and contract terms that agencies don't explain.
Read more →How we score 67 agencies from Trustpilot, Google, BBB, Reddit, Glassdoor, and Indeed — and why we're holding the ranked list until every number checks out.
Read more →Taken from real complaint patterns, not a sales pitch. The nine contract terms dentists most often regret signing — with the exact question to ask about each.
Read more →Separating OpenAI's actual ad policy from the sales pages already pitching dentists on it — and what the agencies selling "ChatGPT Ads" are really offering.
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